What Does a CMO Do?

Whether or not you’re a startup, small business, or corporation, the chief marketing officer (CMO) plays a key role in your organization. If you’re looking to hire for this position, knowing the chief marketing officer job description inside and out will give you a clear picture of what you’ll have to identify in your next CMO.

As we speak, we’ll be covering the chief marketing officer’s job intimately, including the requirements and qualifications for the position, as well as the challenges of attracting and retaining top CMO talents.

Chief Marketing Officer Job Description: Summary

Most know that the chief marketing officer is a C-suite position but many are unclear on the position’s job description. What’s the role of a chief marketing officer and what are the primary responsibilities of the function?

Oversee marketing and advertising initiatives for an organization

The very time period chief marketing officer suggests that the function is equal parts leadership (chief), marketing (marketing), and direction (officer). While the CMO is accountable for spearheading your entire marketing and advertising efforts, they are additionally tasked with leading in such a way that keeps all marketing-related workers working towards your group’s brief-time period and lengthy-term goals.

Report directly to the chief executive officer

Because the chief executive officer (CEO) is the highest-ranking position at most organizations, the chief marketing officer is accountable for reporting directly to the CEO. With the CEO making closing decisions on the direction of the group, the CMO is ultimately answerable for shopping for into the CEO’s vision and implementing strategies that will help the corporate achieve its long-term goals.

This makes the CEO-CMO relationship a highly necessary one, as these roles working in tandem can drive much of the change, growth, and tradition at an organization.

Use market research, pricing, advertising, public relations

The CMO needs to be comfortable in multiple areas, from market research to pricing to advertising and others—leveraging each of them to influence your company’s success, development, and revenue.

Chief Marketing Officer Job Description: Skills

The CMO needs to possess a unique and versatile skill set to perform the job properly:

Analytical and creative thinking

Marketing is both science and art. The CMO should understand human psychology, be able to research and apply data, and determine problems and their solutions. On the identical time, they should additionally possess the creativity to conjure up new ideas, develop higher strategies, and build on what has already been done.

Deep understanding of the brand, product, and industry

There’s a reason why CMOs want a wealth of experience and years of expertise to take on the responsibilities of the position.

CMOs should possess a deep understanding of not only your organization’s brand, its products and providers, but additionally your area of interest and business as a whole. Without this knowledge base, you may’t expect your CMO to lead a team with confidence.

Awareness of authorized, finance, marketing production, and information technology disciplines

While your CMO’s day-to-day responsibilities may not always involve disciplines comparable to law, finance, and information technology, they will have to not less than exhibit cross-functionality—which is probably the CMO’s most necessary skill.

Knowledge of marketing rules

In fact, your CMO will need to be highly knowledgeable about marketing rules and practices. This is developed through not only a marketing or enterprise academic background but additionally fingers-on expertise in past marketing roles.

Chief Marketing Officer Job Description: Education and Expertise

When hiring for the chief marketing officer position, there are a few completely different qualifications it’s best to consider listing on your job description:


Most chief marketing officers are required to haven’t only a bachelor’s degree in marketing or advertising, but additionally an MBA or a master’s degree with a specialization in marketing.

There are certain circumstances in which you would possibly make an exception to these instructional necessities—equivalent to in case you are looking to promote an employee from within. Typically, this type of employee has significant firm expertise to make up for the lack of education. This is usually somebody who you could have already begun priming for the role and see as a key part of your organization’s long-time period future.


As for experience, there are factors to consider—marketing expertise and leadership experience. Try to be looking at candidates who’ve roughly 10 years of expertise (or more) in marketing or business development, and those self same candidates should also have not less than 3-5 years of expertise in a senior leadership position—whether it’s in C-suite positions or different higher administration roles.

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