What Does a CMO Do?

Whether you’re a startup, small business, or company, the chief marketing officer (CMO) performs a key role in your organization. If you happen to’re looking to hire for this position, knowing the chief marketing officer job description inside and out will offer you a clear image of what you’ll must determine in your subsequent CMO.

Right this moment, we’ll be covering the chief marketing officer’s job intimately, together with the requirements and qualifications for the position, as well because the challenges of attracting and retaining top CMO talents.

Chief Marketing Officer Job Description: Abstract

Most know that the chief marketing officer is a C-suite position however many are unclear on the position’s job description. What is the function of a chief marketing officer and what are the primary responsibilities of the position?

Oversee marketing and advertising initiatives for a corporation

The very term chief marketing officer means that the position is equal parts leadership (chief), marketing (marketing), and direction (officer). While the CMO is answerable for spearheading your whole marketing and advertising efforts, they’re additionally tasked with leading in such a way that keeps all marketing-associated employees working towards your group’s brief-time period and long-term goals.

Report directly to the chief executive officer

Because the chief executive officer (CEO) is the highest-ranking position at most organizations, the chief marketing officer is answerable for reporting directly to the CEO. With the CEO making remaining choices on the direction of the organization, the CMO is in the end chargeable for buying into the CEO’s vision and implementing strategies that will assist the company achieve its long-time period goals.

This makes the CEO-CMO relationship a highly necessary one, as these roles working in tandem can drive a lot of the change, development, and tradition at an organization.

Use market research, pricing, advertising, public relations

The CMO should be comfortable in multiple areas, from market research to pricing to advertising and others—leveraging every of them to affect your organization’s success, development, and revenue.

Chief Marketing Officer Job Description: Skills

The CMO must possess a novel and versatile skill set to perform the job properly:

Analytical and creative thinking

Marketing is both science and art. The CMO ought to understand human psychology, be able to investigate and apply data, and identify problems and their solutions. At the similar time, they should additionally possess the creativity to conjure up new ideas, develop better strategies, and build on what has already been done.

Deep understanding of the brand, product, and trade

There’s a reason why CMOs need a wealth of experience and years of experience to take on the responsibilities of the position.

CMOs should possess a deep understanding of not only your organization’s model, its products and services, but additionally your niche and trade as a whole. Without this knowledge base, you’ll be able to’t count on your CMO to lead a crew with confidence.

Awareness of legal, finance, marketing production, and information technology disciplines

While your CMO’s day-to-day responsibilities may not always involve disciplines equivalent to law, finance, and information technology, they will must at the least exhibit cross-functionality—which is perhaps the CMO’s most necessary skill.

Knowledge of marketing rules

In fact, your CMO will need to be highly knowledgeable about marketing principles and practices. This is developed by way of not only a marketing or business academic background but also palms-on experience in past marketing roles.

Chief Marketing Officer Job Description: Education and Expertise

When hiring for the chief marketing officer position, there are a few different qualifications you should consider listing in your job description:

Schooling

Most chief marketing officers are required to haven’t only a bachelor’s degree in marketing or advertising, but also an MBA or a master’s degree with a specialization in marketing.

There are particular circumstances in which you would possibly make an exception to those academic requirements—resembling in case you are looking to promote an employee from within. Typically, this type of worker has significant firm experience to make up for the lack of education. This is normally someone who you will have already begun priming for the function and see as a key part of your organization’s long-time period future.

Experience

As for expertise, there are two factors to consider—marketing experience and leadership experience. You ought to be looking at candidates who have roughly 10 years of experience (or more) in marketing or enterprise development, and those same candidates also needs to have at least 3-5 years of expertise in a senior leadership role—whether it’s in C-suite positions or different upper management roles.

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