What Does a CMO Do?

Whether or not you’re a startup, small enterprise, or corporation, the chief marketing officer (CMO) plays a key function in your organization. For those who’re looking to hire for this position, knowing the chief marketing officer job description inside and out will provide you with a clear picture of what you’ll need to identify in your next CMO.

Today, we’ll be covering the chief marketing officer’s job in detail, together with the necessities and qualifications for the role, as well because the challenges of attracting and retaining top CMO talents.

Chief Marketing Officer Job Description: Summary

Most know that the chief marketing officer is a C-suite position however many are unclear on the position’s job description. What is the function of a chief marketing officer and what are the primary responsibilities of the role?

Oversee marketing and advertising initiatives for a company

The very term chief marketing officer means that the role is equal parts leadership (chief), marketing (marketing), and direction (officer). While the CMO is responsible for spearheading all of your marketing and advertising efforts, they’re also tasked with leading in such a way that keeps all marketing-associated staff working towards your group’s brief-time period and long-term goals.

Report directly to the chief executive officer

Because the chief executive officer (CEO) is the highest-ranking position at most organizations, the chief marketing officer is chargeable for reporting directly to the CEO. With the CEO making ultimate selections on the direction of the group, the CMO is finally chargeable for shopping for into the CEO’s vision and implementing strategies that will assist the corporate achieve its lengthy-term goals.

This makes the CEO-CMO relationship a highly necessary one, as these roles working in tandem can drive a lot of the change, progress, and culture at an organization.

Use market research, pricing, advertising, public relations

The CMO needs to be comfortable in multiple areas, from market research to pricing to advertising and others—leveraging each of them to affect your company’s success, development, and revenue.

Chief Marketing Officer Job Description: Skills

The CMO needs to possess a unique and versatile skill set to perform the job properly:

Analytical and artistic thinking

Marketing is each science and art. The CMO ought to understand human psychology, be able to analyze and apply data, and identify problems and their solutions. At the same time, they should additionally possess the creativity to conjure up new concepts, develop better strategies, and build on what has already been done.

Deep understanding of the brand, product, and trade

There’s a reason why CMOs need a wealth of expertise and years of expertise to take on the responsibilities of the position.

CMOs should possess a deep understanding of not only your organization’s brand, its products and companies, but in addition your niche and industry as a whole. Without this knowledge base, you may’t count on your CMO to lead a staff with confidence.

Awareness of legal, finance, marketing production, and information technology disciplines

While your CMO’s day-to-day responsibilities may not always involve disciplines reminiscent of law, finance, and information technology, they will have to at least exhibit cross-functionality—which is maybe the CMO’s most necessary skill.

Knowledge of marketing principles

In fact, your CMO will must be highly knowledgeable about marketing rules and practices. This is developed by way of not only a marketing or enterprise educational background but additionally arms-on expertise in previous marketing roles.

Chief Marketing Officer Job Description: Schooling and Experience

When hiring for the chief marketing officer position, there are a number of completely different qualifications you must consider listing in your job description:

Education

Most chief marketing officers are required to have not only a bachelor’s degree in marketing or advertising, but in addition an MBA or a master’s degree with a specialization in marketing.

There are certain circumstances in which you would possibly make an exception to these educational requirements—akin to if you’re looking to promote an worker from within. Typically, this type of employee has significant company expertise to make up for the lack of education. This is usually somebody who you will have already begun priming for the role and see as a key part of your group’s long-term future.

Experience

As for expertise, there are factors to consider—marketing expertise and leadership experience. Try to be looking at candidates who’ve roughly 10 years of expertise (or more) in marketing or business development, and those same candidates should also have no less than three-5 years of experience in a senior leadership position—whether or not it’s in C-suite positions or different higher administration roles.

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