What Does a CMO Do?

Whether or not you’re a startup, small business, or company, the chief marketing officer (CMO) plays a key role in your organization. When you’re looking to hire for this position, knowing the chief marketing officer job description inside and out will give you a clear picture of what you’ll need to establish in your next CMO.

At this time, we’ll be covering the chief marketing officer’s job intimately, including the necessities and qualifications for the role, as well as the challenges of attracting and retaining top CMO talents.

Chief Marketing Officer Job Description: Abstract

Most know that the chief marketing officer is a C-suite position but many are unclear on the position’s job description. What’s the function of a chief marketing officer and what are the primary responsibilities of the role?

Oversee marketing and advertising initiatives for a corporation

The very term chief marketing officer means that the position is equal parts leadership (chief), marketing (marketing), and direction (officer). While the CMO is answerable for spearheading all your marketing and advertising efforts, they’re also tasked with leading in such a way that keeps all marketing-related workers working towards your organization’s short-time period and long-time period goals.

Report directly to the chief executive officer

As the chief executive officer (CEO) is the highest-ranking position at most organizations, the chief marketing officer is accountable for reporting directly to the CEO. With the CEO making closing selections on the direction of the group, the CMO is finally answerable for shopping for into the CEO’s vision and implementing strategies that will assist the corporate achieve its lengthy-term goals.

This makes the CEO-CMO relationship a highly vital one, as these roles working in tandem can drive much of the change, progress, and tradition at an organization.

Use market research, pricing, advertising, public relations

The CMO must be comfortable in multiple areas, from market research to pricing to advertising and others—leveraging every of them to affect your company’s success, progress, and revenue.

Chief Marketing Officer Job Description: Skills

The CMO needs to possess a singular and versatile skill set to perform the job properly:

Analytical and creative thinking

Marketing is both science and art. The CMO ought to understand human psychology, be able to research and apply data, and determine problems and their solutions. On the identical time, they need to additionally possess the creativity to conjure up new ideas, develop better strategies, and build on what has already been done.

Deep understanding of the brand, product, and industry

There’s a reason why CMOs want a wealth of expertise and years of expertise to take on the responsibilities of the position.

CMOs ought to possess a deep understanding of not only your organization’s brand, its products and providers, but additionally your area of interest and trade as a whole. Without this knowledge base, you’ll be able to’t count on your CMO to lead a staff with confidence.

Awareness of legal, finance, marketing production, and information technology disciplines

While your CMO’s day-to-day responsibilities may not always contain disciplines equivalent to law, finance, and information technology, they will have to at the least exhibit cross-functionality—which is maybe the CMO’s most essential skill.

Knowledge of marketing principles

After all, your CMO will should be highly knowledgeable about marketing ideas and practices. This is developed by way of not only a marketing or enterprise academic background but in addition arms-on expertise in previous marketing roles.

Chief Marketing Officer Job Description: Education and Expertise

When hiring for the chief marketing officer position, there are just a few different qualifications you need to consider listing on your job description:

Education

Most chief marketing officers are required to have not only a bachelor’s degree in marketing or advertising, but additionally an MBA or a master’s degree with a specialization in marketing.

There are certain circumstances in which you would possibly make an exception to those educational requirements—akin to if you are looking to promote an employee from within. Typically, this type of employee has significant firm expertise to make up for the lack of education. This is often somebody who you’ve got already begun priming for the role and see as a key part of your organization’s lengthy-time period future.

Expertise

As for experience, there are two factors to consider—marketing expertise and leadership experience. You need to be looking at candidates who have roughly 10 years of experience (or more) in marketing or business development, and those same candidates should also have a minimum of three-5 years of expertise in a senior leadership position—whether it’s in C-suite positions or different upper management roles.

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