What Does a CMO Do?

Whether you’re a startup, small business, or corporation, the chief marketing officer (CMO) plays a key position in your organization. If you happen to’re looking to hire for this position, knowing the chief marketing officer job description inside and out will give you a transparent image of what you’ll must establish in your next CMO.

Immediately, we’ll be covering the chief marketing officer’s job in detail, including the requirements and qualifications for the function, as well as the challenges of attracting and retaining top CMO talents.

Chief Marketing Officer Job Description: Summary

Most know that the chief marketing officer is a C-suite position however many are unclear on the position’s job description. What is the role of a chief marketing officer and what are the first responsibilities of the function?

Oversee marketing and advertising initiatives for an organization

The very term chief marketing officer suggests that the position is equal parts leadership (chief), marketing (marketing), and direction (officer). While the CMO is accountable for spearheading all of your marketing and advertising efforts, they’re also tasked with leading in such a way that keeps all marketing-associated staff working towards your group’s quick-time period and lengthy-time period goals.

Report directly to the chief executive officer

Because the chief executive officer (CEO) is the highest-ranking position at most organizations, the chief marketing officer is accountable for reporting directly to the CEO. With the CEO making final selections on the direction of the organization, the CMO is in the end liable for buying into the CEO’s vision and implementing strategies that will help the corporate achieve its lengthy-time period goals.

This makes the CEO-CMO relationship a highly vital one, as these two roles working in tandem can drive much of the change, progress, and tradition at an organization.

Use market research, pricing, advertising, public relations

The CMO ought to be comfortable in a number of areas, from market research to pricing to advertising and others—leveraging each of them to affect your company’s success, growth, and revenue.

Chief Marketing Officer Job Description: Skills

The CMO must possess a singular and versatile skill set to perform the job properly:

Analytical and artistic thinking

Marketing is each science and art. The CMO ought to understand human psychology, be able to investigate and apply data, and determine problems and their solutions. On the same time, they should also possess the creativity to conjure up new ideas, develop higher strategies, and build on what has already been done.

Deep understanding of the brand, product, and industry

There’s a reason why CMOs want a wealth of expertise and years of experience to take on the responsibilities of the position.

CMOs should possess a deep understanding of not only your group’s brand, its products and providers, but additionally your niche and trade as a whole. Without this knowledge base, you possibly can’t anticipate your CMO to lead a workforce with confidence.

Awareness of authorized, finance, marketing production, and information technology disciplines

While your CMO’s day-to-day responsibilities won’t always contain disciplines reminiscent of law, finance, and information technology, they will have to no less than exhibit cross-functionality—which is perhaps the CMO’s most essential skill.

Knowledge of marketing ideas

Of course, your CMO will must be highly knowledgeable about marketing rules and practices. This is developed by way of not only a marketing or enterprise academic background but in addition palms-on experience in past marketing roles.

Chief Marketing Officer Job Description: Schooling and Expertise

When hiring for the chief marketing officer position, there are a number of different qualifications you need to consider listing on your job description:

Schooling

Most chief marketing officers are required to haven’t only a bachelor’s degree in marketing or advertising, but in addition an MBA or a master’s degree with a specialization in marketing.

There are certain circumstances in which you would possibly make an exception to these educational requirements—equivalent to if you’re looking to promote an employee from within. Typically, this type of worker has significant firm experience to make up for the lack of education. This is normally somebody who you’ve already begun priming for the function and see as a key part of your group’s long-term future.

Experience

As for expertise, there are factors to consider—marketing expertise and leadership experience. You need to be looking at candidates who have roughly 10 years of experience (or more) in marketing or enterprise development, and those self same candidates also needs to have at the least three-5 years of expertise in a senior leadership role—whether or not it’s in C-suite positions or other higher administration roles.

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